Curated Copywriting

We craft distinctive copy to help you connect with your audience in a professional, relevant and dynamic way.

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COMMUNICATION. CONNECTION. CREATIVITY.

Why use a copywriter?

“Sell the sizzle, not the steak” – a famous marketing quote that is as true today, as it was 50 years ago. It also highlights the importance of good copywriting.

People are inundated today with ads, emails, social media, websites and information and frankly, quite overwhelmed by the choices available to them.

To cut through this noise, you need to communicate in a clear and interesting way that captures attention and creates actions. (Not to mention, free from grammatical errors, so the keyboard warriors don’t give you an earful!)

At Smudge Copywriting, we take the stress out of your next project by not only writing the copy for you, but also making sure it sounds like you and aligns with your goals.  Whether it is writing tenders, grants, SEO-optimised website copy or social media captions – we have you covered!

“Copy cannot create a desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people and focus those already existing desires onto a particular product. This is the copywriter’s task: not to create this mass desire – but to channel and direct it.”

– Eugene Schwartz

What we do

Our Difference

Professional Standards

With a Master of Business Administration specialising in business sustainability, Laura has strong research skills and a dynamic writing style, which together, enable her to produce clear and informative copywriting. She also has a Master of Advanced Nursing Practice which provides great insight into the health sector.

eCommerce Experience

Cut through the noise and get your message heard with well-written, persuasive copy that is engaging and aligned with your brand goals.

We have years of experience in website copy that is loved by your customers (and Google), and fills up your inbox with “new order” notification emails.

Your Company, Your Voice

Tired of sounding like everyone else in your industry?

We know how important it is to stay true to your company’s voice – after all, that’s what makes you unique, so we work with you to deliver content that has snap, crackle and pop!

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Want to work with Smudge Copywriting?
Find out more about our services and what our process is.

We’re experienced in writing for a broad range of topics and styles to engage your audience and present your business professionally.

Tenders & Grant Writing

With our proven track record in writing tenders and securing grant funding for clients, we can give you the competitive edge you need to maximise your chances of success. Our primary concern is always compliance – ensuring that your response meets all the evaluation criteria and is structured in a way that meets the client’s needs. 

Through our personal approach, we work with you to understand your business and what makes you unique.  We then crafts responses that are tailored to the specific requirements of the tender, proposal or grant application, ensuring that your submission stands out from the rest.

Website Copywriting

Your website copy is one of the most important elements of your online presence. It informs your visitors what your website is all about, and it’s also a key part of website SEO. That’s why it’s worth hiring a professional copywriter to produce high-quality messaging that will help you achieve your business goals.

We will take the time to understand your business, your target audience and what you want to achieve with your website. We create website copy that is engaging, persuasive and optimised for search engines. As a result, you’ll get more website visitors, more enquiries and more sales.

SEO Optimised Blog Articles

It’s no secret that blog writing is an important part of a business’ content marketing strategy. By sharing engaging insights, opinions and information on your website, you can not only build awareness for your brand and products/services but also establish yourself as a credible source of information in your industry.

Writing quality articles as part of your SEO strategy can help you rank higher in search engines, especially for informational keywords. If you’re looking to get the most out of your content marketing efforts, talk to Laura about our SEO article packages.

Emails & Nurture Sequences

Email copy is daunting for even the most experienced marketers, because you have to create catchy subject lines, exciting call-to-actions, and email content that’s going to move your recipients further down your sales funnel, all without setting off any spam-filters- yikes!

From your subject line to your body copy, your CTA, and your email sign-off, there are specific techniques and rules you need to follow to get results. In addition, you need to create content that engages and doesn’t have customers hitting “unsubscribe” as no-one likes an inbox full of spam.

For creative copywriting that makes people excited to receive your emails, speak to Laura today.

Proofreading

There’s nothing worse than seeing a grammatical errors in your work – it’s like seeing a stain on your freshly laundered clothes. You can try to ignore it, but it’s always there, staring back at you. Unfortunately, errors are all too common. In fact, according to a recent study, nearly 60% of people admit to making grammar mistakes on a regular basis. But here’s the good news: grammatical mistakes are easily avoidable. All you need is a good copywriter.

A good copywriter will proofread your work and catch any grammar problems, sneaky spelling mistakes or changes from past to present tense. They’ll also make sure that your work is clear and polished. Copywriters are trained to spot errors that the average person would miss, which makes them an invaluable asset when it comes to producing error-free work.

don’t just take our word for it

Kind words

I’ve known Laura for a few years. Apart from being a savvy business woman, she’s a kind and generous person. When Laura started her copywriting business, I was super excited. She’s become an invaluable collaborator, supporting me with proofreading, editing and writing jobs. She’s a talented writer and a skilled communicator and I look forward to continuing to work with her.

Angela Pickett

Angela Pickett Copywriter

Laura has been helping with writing, editing and proofreading for Makers and Merchants since we started in November 2020. Laura has applied knowledge of ecommerce and expertise in writing to create engaging product descriptions, enjoyable and easy to read blogs and clear general communications media for our customers and clients. Laura’s strength is in her research, reflection and preparation – before jumping into each project she’s made sure that her understanding of our need, the content and our end goal is aligned so we have a successful outcome.

Shelley Cox

Makers and Merchants Barossa

Laura’s work with us has helped us win several government grants. She has a keen eye for detail and her research skills are exemplary.

John Claire

Government Consultant

OUR STORY

Meet Laura

Laura Mudge has over 20 years’ experience in health, business and sustainability, and has worked in both private and public sectors, conducting research and lecturing at universities.

As a consultant, Laura provides expert advice on health and aged care issues, as well as sustainability matters. She is a sought-after speaker and writer, with articles published in leading journals and newspapers.

Laura’s qualifications include an MBA specialising in business sustainability and a Masters of Advanced Nursing Practice from the University of Melbourne. She also has recently sold two successful online businesses, Eco Patch and a wholesale health company. In her spare time, Laura enjoys being outdoors in nature, reading, drinking good coffee, doing cryptic crosswords and looking after her chickens.

 

Smudge Copywriting Rural Writer

WE CREATE COMPELLING COPY

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